This book is very reminiscent of Freakonomics, but I preferred the structure of Freakonomics and the chapters felt more gripping and succinct. This was still a very good book, full of fascinating information elucidated from our 'Big Data' era. Many times during reading this book I found myself exclaiming 'wow, did you know...'. Much like Freakonomics, you could feel the authors passion and curiosity come through. I thought the introduction and conclusion really let the book down, especially the conclusion which just seems to ramble.
I would recommend this book for anyone who enjoyed Freakonomics and is interested in the power of Big Data, this would be a great book for economics students, students studying statistics, or STEM subjects, as it is a fascinating look at the hidden meaning revealed in huge data sets.
